What Information About Me Is Collected?
Information You Voluntarily Provide
We collect and store personally identifiable information that you voluntarily enter into this Web site. For example, information will be collected when you place an order, when you sign up to receive emails or other promotional communications, when you contact us with online inquiries, and/or when you otherwise voluntarily submit or provide information to us. The information we collect that you provide to us may include, but is not limited to: names, billing addresses, shipping addresses, email addresses, telephone numbers, passwords, credit card numbers and expiration dates, serial numbers of purchased products, information regarding orders, demographic information and information regarding interests and preferences. This information is used to provide information or to complete transactions and provide the products and services that you have ordered or requested, and for administrative and analytical purposes. This information also may be used to contact you with our marketing and promotional material, unless you have opted not to receive marketing and promotional communications.
Information We Automatically Collect
Like many Web sites, we use technologies to collect and store certain other information automatically whenever you visit this Web site. For example, we collect your IP address, internet service provider domain name, your browser type, your type of operating system and platform, the average time spent on our Web site, pages viewed and searched for, access times, and other relevant non-personally identifiable information every time you visit this Web site. This information is used to analyze and improve this Web site and to provide visitors with a more easily navigated site.
Also, like many Web sites, we use “cookies”, which are files stored on your computer’s hard drive by your browser. Cookies help us to identify your computer and gather information in an aggregate form. Most browsers accept cookies automatically but allow you to disable them. We recommend that you leave cookies “turned on” so that we can offer you a better experience on this Web site. With cookies, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address.
Is Information Collected From Children?
If you are under the age of 18, you should not use this Web site to submit any personally identifiable information about yourself. In addition, we do not collect online any personal information from anyone who we know to be under the age of 13. If you are under the age of 13, you should use this Web site only with the involvement of a parent or guardian and should not submit any personal information of any kind to us.
With Whom Does Acella Share Information?
We engage third parties from time to time to perform services in connection with the operation of our business. Examples of these services include, but are not limited to, development, operation and maintenance of our Web site and information network, management of customer accounts and relationships, payment processing and authorization, fraud protection, product customization, fulfillment of requests for information, marketing and promotional activities, Web site evaluation, data analysis and, where applicable, data cleansing. We may provide personally identifiable information to these third parties, but we authorize them to use this information only in connection with the services they perform on our behalf. We may permit such third parties to disclose personal information to subcontractors, but only if the third party limits the subcontractor’s use of such information to services performed on our behalf.
We also may offer you the opportunity to purchase products and services provided by or in conjunction with third parties. If you purchase any of these products or services, we will provide your personally identifiable information to the third parties that provide the products and services that you request, but we authorize these third parties to use this information only in connection with the products and services they provide. We may also provide information, including personally identifiable information, about you to certain business partners, but only if you participate in programs offered by such business partners.
We may share non-personally identifiable information with our marketing partners, advertisers and others from time to time. Examples of such non-personal information include the number of users who visited this Web site during a specific time period or purchased a specific product through this Web site. This information is shared in an aggregated form. We reserve the right to transfer any information we have about you, including personally identifiable information, in connection with the sale or transfer of all or a portion of the business or assets of Acella to a third party.
Can I Indicate Whether or Not I Want To Receive Promotional Communications?
There are several ways in which you can tell us whether or not you want to receive promotional communications from us. When you set up an account, or otherwise provide us personally identifiable information, you will have an opportunity to make or change your selections in this regard. You also will have an opportunity to change these selections by clicking on an “unsubscribe” hyperlink contained in promotional emails we send you.
What Happens When I Link To or From Another Web Site?